EPISODE SUMMARY
One of the core missions of a software business founder is to capture the market that is composed of their ICPs (Ideal Customer Profile). Despite this, software salespeople are encouraged to close any prospects who might be willing to share their credit card details. The end result? A bloated sales funnel with low-quality leads and a couple of one-star reviews.
In this episode of Scale Your SaaS, Leadium VP of Sales Collin Mitchell educates on the importance of rejecting unqualified customers for your products with Host and B2B SaaS Sales Coach Matt Wolach. He also shares invaluable insights on managing your sales team and utilizing content. Tune in to this episode to optimize your lead pipeline and propel your SaaS business to greater heights!
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 270, "How to Generate Perfect Fit Leads - with Collin Mitchell"
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Collin Mitchell, VP of Sales at Leadium
TOP TIPS FROM THIS EPISODE
Only Select Leads that Fit your ICP
Set Realistic Expectations
Experiment with Your Team
Kickstart Content Creation with a Podcast
Be the Face of Your Brand
EPISODE HIGHLIGHTS
The Wrong Fit will Cost You More
Buyers Consume Content Before Purchase
Podcasts Allow You to Learn from the Best
TOP QUOTES
Collin Mitchell
[4:14] "Understanding who your customer or your ICP or people you want to target is important, but also knowing who is not a good fit."
[18:49] "People are following people on social, people are buying into people, and people are buying from people. So the power of the personal brand is extremely powerful."
Matt Wolach
[16:16] "Before I started, I had no idea how much I would actually learn from all of my guests… So every week, I get up close and personal front row seat of exactly the best ways that are working right now."
LEARN MORE
To learn more about Leadium, visit: https://www.leadium.com/
You can also find Collin Mitchell on LinkedIn at: https://www.linkedin.com/in/collincmitchell/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/
Get even more tips by following Matt elsewhere:
