How Important Is Company Culture?

A company that has a culture of being very cost conscious. A, probably doesn't care too much about their stock. It would be ou know, a lot of a lot of managmens would say, i'm tired of this gheko's get him off the air. The biggest mistake in advertising, usually from the client perspective, seems to be they get fed up with an ad campaign that's working before,. you know, other people do. So if they have a niche that's working, they're not going to get distracted and move away from that. Am I telling you how things are actually run? That may be true for them, but several layers down the organization might