Podcasts Are a Different Type of Marketing

I know that some of the biggest pod casts do definitely grow by paid advertising, but it's just a different type of podcast. And you shouldn't even really spend any time tryingo burn any money trying. You o kno knowing what you're all about, and therefore what your readers and listeners are all about. That is probably the most important thing. In a previous part of the conversation, you kind of alluded to people like delas askind of people that you were formerly interested in,. But now you have a more kind of sceptical view ofit. How do you look back on the work of someone like deles? I would love to hear this.