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94 - Jay Baer: Why Speed is The Greatest Challenge Facing Companies and How Marketers Can Help
The Marketing Millennials
The Holy Grail of Content Marketing
The best way to go about it is to literally do a detailed customer journey map and then lay on top of that all the questions that a customer prospect might reasonably have at each of those nodes. So the Holy Grail is customer can get all questions answered all the way through including post purchase. If they only want to watch videos, period, they can do that. If theyonly want to read, they can doing that. And I think one of the challenges with content marketers today is they're trying to make it too much of a creative exercise. Yeah, there's some cool stuff you can do, especially top of the funnel. But here's what you should do. Just answer all the
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