79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
GTM Live
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Do You Think It's a Good Idea to Test It?
We've pulled a bambora, trust radius g two, built custom account list and targeted the personas inside of those accounts with ads. And regular cold audiences work better. If you could just go in and do it natively, and it would probably work better. That's why i push a lot of vendors on pilots. I'm like, i want the team to test it before i give you 60 grand.
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