TikTok Outperforms YouTube, Another Google Service, and EV Delays
Waveform: The MKBHD Podcast
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Engagement Wars: TikTok vs. YouTube
This chapter analyzes the average watch time and user engagement statistics of TikTok and YouTube, revealing significant differences in how users interact with each platform. It explores the impact of TikTok's algorithm on content consumption and compares it to YouTube's longer formats, highlighting the shift in viewing habits. The discussion culminates in examining how these platforms are adapting to compete, particularly with YouTube Shorts, and the implications for content creators and competitors.
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