The evolution of TV planing and buying with Jason Trout from Next Episode.
The CTV Podcast
00:00
Navigating the New TV Advertising Landscape
This chapter explores the intricate challenges of creative development in the evolving realm of streaming and television advertising. It emphasizes the necessity for brands to adapt their strategies and measurement approaches in the wake of changing viewership dynamics and competitive pressures. The discussion highlights innovative tools and methodologies aimed at enhancing audience engagement and optimizing advertising effectiveness in the context of connected TV.
Transcript
Play full episode
