How to Grow Your Sparkly Business

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Caitlin: I would love to spend a little more time on the social side of things because it isn't something we've covered here before. Here's something that I do that I think is pretty smart and like want to like toot my own horn. We share things oftentimes on social media that make us look good. And so if somebody compliments us, there's just something good about our company or our product, you know, we're likely to share that.

Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Katelyn Bourgoin of the Why We Buy newsletter.

Katelyn's newsletter is earning over $300k in annual revenue—and it's not even her full-time business. She founded Customer Camp in 2019 where she helps businesses figure out what triggers customers to buy so they can market smarter.

In this episode, Louis & Katelyn discuss…