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S05.E16 - Brand & Performance Marketing with Tom Roach

JUST Branding

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AI in Marketing: The Future of Creativity

This chapter examines the integration of generative AI tools in marketing and advertising, highlighting their role as creative assistants while emphasizing the importance of human oversight. It discusses the implications for brand strategy, the evolving roles within creative teams, and the necessity of adhering to ethical and corporate standards in AI utilization.

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