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LTBP #104 - Cathy MacDonald: Listening, Influence, Persuasion and Changing Minds

LTB Podcast

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How to Change Someone's Mind

Change people's minds isn't always easy and maybe you become so set and wanting the world to believe in the Stuart Aitkin way or the Cathay McDonald way. So if you decide actually it would be valuable to change someone's mind then it's a matter of um well a very simple rule that i start with is rule of approach rule of avoidance If we like something if we value it if we see it as a positive we naturally want to approach it and actually we'll also work towards it. We will make effort some physically move towards that but ultimately if you're going to change your mind's dirt i'm not actually changing it i'm giving you a whole load of stuff for you

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