How to Be an Omnichannel Grocery Brand

The best companies, almost at any stage, are the ones that over-invest in the stuff that works disproportionately well. What one company might get from being really present on TikTok might be a completely different audience that is engaging with them over email. So keeping the mix exceptionally simple is so effective. It's really scary, but it's really effective. But I do think that again, going back to you, now we're back into this. How do you take all of the learnings from the years of digital and people discover digitally, they engage digitally? And then apply them to in real life, in store, point of sale,. The marketing at the shelf, the experience of the