Jamie Siminoff is the founder of Ring. He went into the pitch in a shark tank and he pitches and he doesn't get a deal. Why? That pitch plagued me because I was like, here is a smart guy with a great idea, but his cues were the problem. We know that liars are more likely to use the question of flexion. When we're lying, we don't know if you believe us so subconsciously, we give it away.