Tamara Grominsky on how Unbounce are pairing marketer and machine to create a new category and fend off the competition
How to Win podcast with Peep Laja
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Category Design Is a Great Way to Build a Category
We believe that we need to evolve beyond landing pages, but that there isn't really another category in the market that's doing exactly what we're talking about here. Whoever manages to become a category king stays there for a long time. Category creators experience much faster growth and receive much higher valuation from investors,. bringing only incremental innovations to the market. Harvard business review found that out of 100 fastest growing companies, 13 were carrier craters.
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