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The Appeal of Authoritarianism and the Tactics of Strongmen
In this chapter, they discuss the appeal of authoritarianism and the tactics used by strongmen to gain followers. They explain how an authoritarian rises by identifying a population that feels disenfranchised and blaming a specific group for their grievances. Once the strongman convinces people that he will restore their prominence and enact divine or natural rules that their enemies refuse to enact, they become committed to him. They also explore the role of larger cultural and economic conditions in driving authoritarianism and the importance of examining the followers of these leaders.