The Emotional Response to Food

There's a massive industry in modified starches. I call them stealth cars because they are carbohydrates that have no flavor. They're just there to kind of perform a functional role in a processed food. So you're putting these calories in your body and you can't really sense them as they go in. We've been so divorced from the importance of the sensory aspects of food that everyone thinks it's no big deal. That's not how it works. The mouth is in the nose. That is where it all starts. And we think it doesn't matter. It's actually the most important part of nutrition.

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