Will music streaming platforms survive in India?
The Morning Brief
00:00
The Power of Paid Out Music Labels
The whole worldwide system works on royalties, nobody really charges you heavy advances upfront. Composing lyricists also have the right to royalty for underlying works through a society called the IPRS. A platform is not an entity. It is a consumer's over the entity. If that 100,000 goes to 1 million, the platform has to pay more by which logic it doesn't pay. This muscle power of they have to pay up pervades across music labels,. bigger the hits, bigger the power.
Play episode from 11:13
Transcript
