Unlocking Disney's Magic: AI and Automation in Multimedia Storytelling with Nick Winfrey, Vice President of Data Science & Data Strategy at The Walt Disney Company
The Data Cloud Podcast
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Navigating Supplier Selection and Data Strategy at Disney
This chapter explores the vital criteria for choosing suppliers for advanced data solutions, emphasizing strong partnerships based on adaptability. It discusses Disney's strategic shift towards a unified data platform, highlighting the introduction of Disney Compass and the role of automation in improving audience engagement. Moreover, the chapter examines the transformative impact of AI on digital advertising, enabling real-time insights and personalized experiences.
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