In March this year, the world's largest coffeehouse chain, Starbucks, finally crossed the Rs 1,000-crore rupee revenue mark in India for the first time. So far, it has 350 outlets in India. Now, carrying a cup of Starbucks around has almost become like a lifestyle statement.
In many ways, Starbucks entered the Indian market with a huge advantage because India's undisputed coffee leader, Cafe Coffee Day (CCD), was already declining at the time.
But while Starbucks is looking at the bigger picture and hasn't managed to become profitable yet, an Indian coffee startup, Third Wave, has entered the scene and is giving the global coffee giant a run for its money.
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