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2min chapter
The Divided Dial
99% Invisible
How to Counter the Right Hold on Talk Radio
The limbo model was seen as a good, safe business move. So most talk stations see what is working in many of their areas and then they just, you know, very conservatively put that on there. And therefore, the whole system is taken over by force to represent one voice. The big attempt to counter the right hold on talk radio came when George W. Bush was running for re-election in 2004. Was a project called Air America.
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