Perplexity AI's New Era in Search

This chapter explores Perplexity AI's launch of an innovative internal knowledge search tool aimed at enhancing research capabilities by integrating web data and proprietary documents. It also examines the evolving landscape of search and advertising, focusing on shifts in consumer behavior and Google's leadership challenges. Additionally, the chapter discusses funding and valuation trends in the tech industry, particularly regarding OpenAI, and the implications for capital efficiency and profitability.