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Marc Randolph: Co-Founder of Netflix of The Truth of Money

The Money Podcast

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How to Start a Subscription Platform and Get Subscribers

The best thing about subscriptions is it's yet one more of those things where you can iterate your way to success. The beautiful thing about subscription businesses is if some customers don't like you and don't sign up because they didn't like your offer, learn from that and try something else. You have to recognize that if you try things that people are upset about, you may have to go back or address it. Go for the option that gives the customer the most degree of flexibility,. Because what you want to understand is as quickly as possible whether you're doing a good job or not.

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