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12min chapter
How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole
Uncensored CMO
Emotional Touchdowns: The Power of Super Bowl Advertising
This chapter explores the profound emotional impact of Super Bowl ads, emphasizing their effectiveness in fostering engagement and unity amidst a politically divided landscape. It delves into the NFL's strategic success during its opening weekend, spotlighting the cultural relevance and engagement driven by figures like Taylor Swift. Furthermore, the narrative reflects on the powerful storytelling behind professional athletes, their emotional journeys, and the grand spectacle of Super Bowl festivities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode