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How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

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Emotional Touchdowns: The Power of Super Bowl Advertising

This chapter explores the profound emotional impact of Super Bowl ads, emphasizing their effectiveness in fostering engagement and unity amidst a politically divided landscape. It delves into the NFL's strategic success during its opening weekend, spotlighting the cultural relevance and engagement driven by figures like Taylor Swift. Furthermore, the narrative reflects on the powerful storytelling behind professional athletes, their emotional journeys, and the grand spectacle of Super Bowl festivities.

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