SBP 012: The Laws of Marketing with, Dr. Nicole Hartnett
The Sleeping Barber - A Business and Marketing Podcast
Are You Positioning for That Ten % or for the 90 %?
The majority of the population doesn't have more than one or two repeat purchases in a year. The mass, if you will, is coming from these light purchasers or buyers that no cind of. So for me, it's when i'm thinking about positioning a brand, are you positioning for that ten per cent? If you're positioing for the 90 %, your message is going to be a lot different," he says.
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