324 Selling From The Heart by Larry Levine
The Marketing Book Podcast
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Are You Really That Serious About Your Sales Career?
Larry Dugler: If you fail to continue your education, then, in the buyers mine, you're failing to bring the goods. He says that salespeople must leverage content and contents as bait. Listening is the new prospecting process for a salesperson or marketing person. The reason why individuals in business are out there post-tent is because they want to be seen and heard at its simplest form.
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