5min chapter

Marketing Against The Grain cover image

This Leaked Memo From Yahoo Explains Why Big Businesses Fail

Marketing Against The Grain

CHAPTER

What Makes a Great Leader?

A memo from Yahoo CEO Marissa Mayer was leaked to the New York Times. In it, she lays out her company's problems in three core buckets and then talks about three solutions. The first one is lack of focus, cohesive vision for our company. She also says that when you don't have a clear vision, every project carries the same weight.

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