From naming brands to selling domains – DNW Podcast #551
Domain Name Wire Podcast
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The Crucial Role of Branding and Domain Names
This chapter emphasizes the significance of a strong brand name and domain in shaping a company's identity and long-term success. It also examines the implications of rebranding, using Elon Musk's renaming of Twitter to 'X' as a case study on the risks of losing established brand equity.
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