How to Frame Counter-Intuitiveness in Articles

David Nussbaum is a social psychologist with a keen talent for pitching Op-Eds. He's worked with many social scientists to land articles in major outlets, including the New York Times, The Atlantic, The Washington Post, etc. He recently launched a new non-profit organization, Psychgeist Media, which aims to help researchers share their work with the public in an accurate and engaging way.  You definitely want to get on their email list because their monthly newsletter is great.

In our conversation, we spend some time walking the process of pitching and writing this Op-Ed that was published in the Washington Post last year: "Small talk is boring. Our research shows how you can do better."

This episode is part of a special podcast series on science communication. You can find more info and episodes here: http://opinionsciencepodcast.com/hot-scicomm-summer/

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Learn more about Opinion Science at http://opinionsciencepodcast.com/ and follow @OpinionSciPod on Twitter.