Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops
Conversations of Inspiration
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The Small, Fordable Luxury
Chocolate is seen as a small, fordable luxury in many cultures. The idea that we like to treat ourselves came from travelling around the world. It's not grand gestures - it was small gestures. And depending on your budget, you can spend very little or a lot on chocolate.
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