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Media of the Masses: Cassette Culture in Modern Egypt | Andrew Simon

The afikra Podcast

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The Casettes and Casette Players - An Introduction to the Book

The book presents a panoramic history of modern nation through the lens of an everyday technology. It places casettes, casette players and their diverse users into direct dialogue with broader cultural, political, economic and social developments unfolding in the mid to late twentieth century. The book explores how casette technology decentralized state controlled egyptian media long before the advent of satellite television and the internet. In these regards, casettes and casette players did not simply join other mass media like records in ria, radio. They were the media of the masses.

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