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The Real Work Is in the Execution.
Too often we think that the idea is what's the value. The work is in finding the version of that idea that will actually work, matching it with the right customers and getting all the little details right. I would be shocked if one exists where somebody conjured up an idea and they built it exactly as is without edits or revisions. So like the real work in any business, this is not unique to digital products. It's how do we evolve this so that it's a better fit for our customers? We got to find ways to improve what we're offering.