From Setback to Success: The Journey of a Beauty Brand

Working at a high-end beauty salon in the south of England in the early 1970's, Mark Constantine concocted natural shampoos and conditioners in a tiny room above his kitchen, and soon met another young entrepreneur who was eager to buy his products: Anita Roddick of The Body Shop. Their partnership flourished for a while, then soured; so Mark went on to start a mail-order cosmetics business with his wife and several others. After that business went bust and Mark was nearly broke, he decided to take one more leap to launch Lush, a cosmetics shop whose distinctive soaps and bath bombs developed a passionate following. Today, Lush has about 900 stores around the world and is adapting to pressures of a pandemic economy.

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