Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar
Marketing Against The Grain
00:00
Navigating the Modern PR Landscape
This chapter explores the evolving dynamics of public relations, emphasizing the importance of building genuine relationships with media in a rapidly changing environment. The discussion addresses the declining trust in traditional media and the need for brands to adapt their PR strategies to leverage both owned and non-owned media effectively. By highlighting the qualitative benefits of PR, the speakers underscore its role in enhancing brand reputation and engagement, particularly for startups and emerging markets.
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