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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

Mobile Dev Memo Podcast

CHAPTER

Evolution of Google's Focus in Digital Advertising

Exploring Google's strategic shift from sell side to buy side products through the acquisition of DoubleClick and the impact on the digital advertising landscape. Insightful look at Netflix's move to develop an in-house advertising platform and open their demand side to external advertisers.

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