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106: Growing Organic Traffic to the Blog (w/ Fara Rosenzweig, WorkRamp)

Metrics & Chill - Predictable Growth for B2B

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Introduction

You're listening to metrics and chill, where you'll learn how to improve key metrics that grow your business from companies that have done it before. In this episode, i talked with fair rosenwig, head of content at work ramp. I wanted to learn how she grew organic traffic to the work ramp blog, resulting in a 77 % increase in new blog traffic quarter over a quarter. You'll learn how she created a top of funnel content strategy, how she used sales calls and competitors to influence that strategy, her rule to create quality content and a lot more.

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