The Business of Content with Simon Owens cover image

How to launch a successful events business

The Business of Content with Simon Owens

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What Are Your Kinds of Things?

If you don't meet that threshold, all of a sudden you owe a lot more money in the and that's like probably hidden in the contract somewhere. The two things are the food and beverage, because they'll have a minimum or the room block to have a minimum. And those are the things you've got to negotiate like your life depends on it because it does. Just having an idea of how many people are going to show up, don't be optimistic about it. Be the biggest pessimist you can as an entrepreneur but assume that not very many people will come. Then if you just burst at the seams and you're, and it's a sellout, great, right?

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