2min chapter

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Jonah Sachs on Winning the Story Wars: Storytelling is our neglected secret weapon

Singularity.FM

CHAPTER

The Price of Success Is Compromises on Your Values

When you're passionate inside about somethingd you're living that thing, you have so much more ability to be authentic and to be creative. And i think the kind muse speaks to you so much better. So just telling is not sufficient. It's always better to live your message. I've always believed in that same idea too, because my y own background is kind of ancient greek and roman ethics. The best examples of that are people who actually live their message. Why those who tell and live the best stories will rule the future. That's where the sub title of your first book comes in, which is called winning again. Winning the story wars.

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