The Slowest Hiker

A lot of start ups get very bad advice. They get advice that is exhaustively correct, but what they don't realize is that when you're start up, you can't do everything well. And so i like to use the metaphor of herby when i interact with start up. When i talk to a founder, rather than give him advice about all the things they could be doing, instead i just ask, ok, why on't we start by just talking about what's our herby? A product market fit can be thought of as ogressively eliminating all herbis until there are no more herbies and then you're in a mode where you can invest in growth because it