4min chapter

The Next Big Idea cover image

STORY: How to Tell a Great One (Part 2)

The Next Big Idea

CHAPTER

Crafting Compelling Narratives: The Art of Engaging Storytelling

This chapter explores the significance of storytelling and techniques to engage audiences from the outset. It emphasizes creative autonomy in teams and offers practical advice for crafting compelling narratives that incite curiosity and leverage the brain's predictive nature.

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