The Potential of the Rap for Telling Stories in New Ways

"I feel like there's a ton of untapped potential in the rap for telling stories in new ways. And i think that is a unique opportunity for companies like us, and at our size, to canof have an outsized impact with this sort of groll," he says. "The interesting stuff tends to be when you have someone who can put all that together into one mind or one set of skills."