6min chapter

DTC Podcast cover image

Bonus: Rethinking Profitability: How to Market Like an Investment Banker with Bradley Keefer from Keen

DTC Podcast

CHAPTER

Balancing Marketing Strategies for Growth

This chapter discusses the necessity of balancing bottom-of-funnel and top-of-funnel marketing strategies while exploring various channels like TikTok and YouTube. It provides insights on utilizing existing creative assets effectively and emphasizes the importance of targeted messaging to achieve sustainable brand growth.

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