15min chapter

The Marketing Playbook with Mark Friedman cover image

David Cost - VP of Digital and eCommerce at Rainbow Apparel Co

The Marketing Playbook with Mark Friedman

CHAPTER

Navigating E-Commerce Challenges

This chapter explores the speaker's journey through the world of e-commerce, beginning with insights into their early influences and career experience. They share the hurdles faced in technology consulting, the complexities of transitioning platforms for online businesses, and their involvement in the fashion industry amidst company struggles. The discussion highlights the critical factors necessary for successful e-commerce growth, including strategic decision-making and the balance between online and offline operations.

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