How to Make a Phone Call Effectively

The number one thing that I have learned over all of these years of doing sales is that if you can can just ask someone to get on the phone like in the first email, then it's great. Oftentimes those people find a phone call is way more efficient use of their time than sitting down and typing. And so yes, a boss type may be busy, but a boss type has very little time to screw around with typing back and forth emails.