The Future of SEO

Every roughly 10 years there is a reset happening where we rediscover what works and what doesn't. I'm actually quite excited about this change, but I'm equally intimidated because my skillset that I've built over the last 13 years just doesn't work anymore. We should not shy away from testing and figuring things out. The website has to be treated more as a product. Those companies will fall behind if they don't understand it.

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