This chapter explores the challenges female athletes face in establishing their brands within underrepresented sports, focusing on media coverage and sponsorship disparities with male counterparts. It also discusses the potential for future growth in women's sports and the effects of personal life choices on athletic careers and endorsements.
Four sportsmen have reached 10 figures according to financial magazine Forbes.
However the wealthiest sportswoman, tennis star Serena Williams, could triple her wealth and not get there.
We speak to agent Stuart Duguid, who looks after four-time Grand Slam winner Naomi Osaka, who tells us how elite sportswomen are investing their money and what barriers there are to growing their fortunes.
We ask if, and when it might happen, and what that would mean for women’s sport.
Presenter: Sam Fenwick
Producer: Matt Lines
(Serena Williams playing in the 2022 US Open. Credit: Al Bello/Getty Images)