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Cold Email Outreach

Derek Sivers

Follow Up Is Counter Intuitive

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Derka: At what point do we want to keep following up? If we don't get that initial reply, should we back off? What's your take on following up? Ok, follow up is counter intuitive because persistence is polite. When i was at my busiest, a running seedy baby, there were a couple f times where somebody emaled me and it took them four times to get in touch with me,. Because i was just swamped. That's generous. It's lite to persistently follow up. And i have an interesting little story about that.

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