25min chapter

The Calum Johnson Show cover image

Solopreneur Masterclass: From Zero to $5.2M Business Without Any Employees | Justin Welsh

The Calum Johnson Show

CHAPTER

Creating an Online Course with Genuine Impact

In this chapter, they discuss the oversaturation of online courses and the importance of creating a course with true genuine impact. They emphasize the need to provide a special experience for participants, focusing on building trust and delivering high value at a price point that surprises people. They also highlight the effectiveness of capturing testimonials and using them to increase conversion rates and generate word of mouth marketing.

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