3min chapter

People I (Mostly) Admire cover image

34. Maya Shankar Is Changing People’s Behavior — and Her Own

People I (Mostly) Admire

CHAPTER

I've Been There, Done That

Maya Angelou is the founder and CEO of behavioral science firm, Rethink Behavioural Science. She says she's trying to get federal government leadership bought into her idea for a new kind of social enterprise. But it can be hard work: "When you get 80 nos, you're not sure actually that the 80 first time you're going to get a yes" Her most emotionally touching experiences came from working with civil servants.

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