Practical Positioning Framework

Hey everyone, today is a solocast on a topic that's often misunderstood: Niching vs. Positioning. 

I wanted to record an episode to help set the record straight and get people on the same page for how we're viewing these things. 

In this episode, we discuss:

• The real difference between niche and positioning
• How to build positioning that creates demand
• Why over-niching won't save weak messaging
• And more...

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Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.

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We have weekly blog content with practical advice to help you advance your agency. 

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