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The Great and Powerful Bryan O'Rourke

Alloy Personal Training Business

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Commoditization and the Importance of Value

The chapter discusses the commoditization of certain industries and the importance of delivering value in a highly commoditized world. They highlight the role of curated experiences and human interaction in commanding a premium in industries like travel and fitness. They emphasize the need for technology to enhance the human-to-human experience rather than replacing or diminishing it.

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