13min chapter

Alloy Personal Training Business cover image

The Great and Powerful Bryan O'Rourke

Alloy Personal Training Business

CHAPTER

Commoditization and the Importance of Value

The chapter discusses the commoditization of certain industries and the importance of delivering value in a highly commoditized world. They highlight the role of curated experiences and human interaction in commanding a premium in industries like travel and fitness. They emphasize the need for technology to enhance the human-to-human experience rather than replacing or diminishing it.

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