A few months ago, multiple Hotstar executives had told The Ken the same thing. “IPL or no IPL, cricket is going to be the platform’s most important customer-acquisition funnel this year.” It seems Disney Star is holding on to that strategy. The Asia Cup is going to be streamed for free on Disney Hotstar from today onwards.
Even after losing the IPL's digital streaming rights, Disney+Hotstar is the leader of the Indian OTT space in terms of subscriber numbers. But OTT is a complex business and just having the largest subscriber base is not really enough, at least not in India.
In fact, Disney has been on quite the downturn in India. And the way its headed, it almost seems like its making space for Jio to come take its crown.
Tune in.
Free Read
Project Manager is dead. Long live the Product Manager
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
